Thursday 3 March 2011

Beer # 38 Crest Super 10% Premium Lager

Second in a series of two High Octane beers. This one is from England. Unlike our previous beer Faxe which was made with barley sugar, this beer contains a large proportion of maize and maize sugar. This gives the beer a very distinct corn on the cob feeling, I can almost taste the butter. This offering is from Wells and Young's in Bedford England. I had to copy what they said on their website about Crest... here it is:

Crest Super was launched following in-depth consumer and trade research, which suggested that a clean tasting higher strength ABV lager could satisfy those consumers who prefer to drink in smaller volumes but still wish to experience the strong, smooth taste of a super-strength, premium quality lager. It is brewed using the best quality barley malt and finest German Aroma hops to deliver a high quality strong lager, brewed to combine the delicate taste of a lager with a full flavour, medium gold in colour sweet bitter taste.
Crest Super is one of Wells and Young’s most popular export brands with extensive international distribution.


What I gleaned out of this is that they found kids just wanted to get drunk faster and not taste anything. I also found it interesting that they don't mention the corn.


Here is the tasting notes:

Gold in colour with an off-white head made up of small bubbles. 10% ABV in a 500ml can. Nose is sugary, and hot with alcohol and a hint of bitter herbs. First sip gives us corn and sugar. Chewy mouthfeel,very little malt, more of a raw grain and raw corn taste. No hops to speak of. Aeration gives us more sugary corn. No character, no taste profile, just a beer flavoured liquor.


Overall results: (Fail, So-so, Pass, Exceptional)

Taste: Fail
Cost: Pass (In Ontario it is $3.20)
Colour: Pass
Beer Style: So-so
Re-order: Fail
Experience: Fail

Final Thoughts: Really not a good beer which is a shame because Wells and Young's makes some very impressive real ales (only available in England unfortunately.) However, if inebriation is your mission, it is a cheap vehicle towards your goal.

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