The Twelve Beers of Christmas

Last Year I made a casual Facebook post about the "12 Days of Christmas Index" or more properly the PNC Financial Christmas Price Index.  For the last 30 years PNC Financial has calculated the costs of each gift in the Classic "12 Days of Christmas" Carol and published the results. Thus hoping to interest children in economics Now with apologies to my readers outside of Canada or the US who may be unfamiliar with the song, we Canadians have had our own version of that song for quite some time. Bob and Doug Mackenzie started out as a SCTV sketch in 1980 as a filler for US networks who ran the Canadian show. In Canada there were more commercials than the US at the time and SCTV's running time was too short for American Networks. So Rick Moranis (who went on to be in Ghostbusters with Fellow Canadian Dan Ackroyd and Spaceballs with Mel Brooks) and Dave Thomas (who also had a number of TV appearances on American shows) Became Bob and Doug Mackenzie... The apex of the stereotypical American view of Canadians. Beer swilling, plaid wearing hoser-talking Canadians. They were a surprise smash hit and also became symbols of the Canadian self-deprecating humour. Their popularity peaked with their 1983 movie "Strange Brew" and an album recorded with the help of Honorary Hoser Geddy Lee of the Canadian band RUSH. On that album... This song appeared:

Bob and Doug's 12 Days of Christmas. Well twelve may be a bit much... as they get tired and thirsty most of the way through and end at 8... We are easily distracted up here in Canada especially when there is beer around. Back to my original point, I had proposed on Facebook that we create the Bob and Doug 12 Days of Christmas Index. And shortly after I posted my own version of the PNC Christmas index with all of the appropriate Calculations based on the lyrics of Bob and Doug's revised (Canadian) version of the song.

So in the Grand tradition that I started last year... I give you:

THE SECOND ANNUAL BOB AND DOUG 12 DAYS OF CHRISTMAS INDEX

#   Gift                                       Cost              One Time         Each Verse

1   Beer In a Tree                      $ 88.55         $  88.55              $ 708.40

2   Turtle Neck Sweaters             19.95             39.90                 279.30

3   French Toasts                         10.69             32.07                 192.42

4   Pounds of Back Bacon             6.75             27.00                 135.00

5   Golden Toques                       12.99             64.95                 259.80

6   2-4's of Beer                           49.95           299.70                 899.10

7   Packs of Smokes                    12.95             90.65                 181.30

8   Comic Books                           4.99             39.92                   39.92


Total One Time Gifts                                   $ 682.74

Total Once for Each Verse                                                     $ 2695.24


There. So now you know what it costs to be Bob and Doug. For my readers outside of Canada we now return you to our regularly scheduled beer pontification. We here at Pint Jockey Headquarters shall keep you apprised, each year, of increases in this "highly scientific" economic indicator.

Cheers

CJT


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